March 22, 2023
Audio Features
Sokolsky on the Arts and Entertainment
A weekly program focusing on the arts and entertainment
So, what went wrong with Jay Leno's venture into prime time TV? Several things, according to Arts and Entertainment Editor Bob Sokolsky.

Sokolsky points primarily to NBC affiliate complaints. They claim that Leno did not have enough of an audience to funnel a sufficient number of viewers to the affiliates' 11 p.m. newscast.

But, he asks, if viewers flip channels to get to desired entertainment programs, why can't they do it for the newscasts?

Primarily, he says, it's because all 11 p.m. news shows are so much the same it's not worth the move.

It's all a matter of money, Sokolsky declares. NBC gave Leno the 10 p.m. slot because it was cheaper to do that than schedule a drama. And it's also cheaper not to upgrade the news shows.
Episode Date: January 15, 2010
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