March 29, 2024
Box Office: 'In the Heights' scores slow take-off
HOLLYWOOD - “In the Heights,” the acclaimed adaptation of Lin-Manuel Miranda’s Broadway show, didn’t reach the high notes notes in its box office debut.

The Warner Bros. musical generated a wane $11.4 million from 3,456 U.S. theaters in its first four days of release, below earlier expectations suggesting the feel-good film would reach $20 million. “In the Heights” also opened on HBO Max, the streaming service owned by the studio’s parent company WarnerMedia, though the company didn’t report its digital viewership.

In a surprise defeat, Paramount’s “A Quiet Place Part II” returned to the No. 1 spot in its third week with $11.65 million from 3,800 screens. To date, the sequel has amassed $108.9 million, making it the first blockbuster since the onset of COVID-19 to cross the $100 million mark in the U.S.

The disappointing commercial reception for “In the Heights” is puzzling Variety reported because critics embraced the joyous film, showering it with some of the best reviews of the pandemic era. Moreover, Warner Bros. put substantial marketing heft behind the picture, and director Jon M. Chu and Miranda devoted a great deal of energy into promoting the movie, which compensated for the fact that its cast was comprised of mostly unknown stars and emerging actors.
Story Date: June 20, 2021
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