OAKLAND – (INT) - California has joined eight states in a lawsuit charging Google LLC (Google) with operating an unfair monopoly scheme in markets for advertising technology (ad tech).

The lawsuit alleges the California-based technology company leverages control over the technologies through which web display ads are bought and sold, driving out competition and receiving profits that far exceed what could be sustained in a competitive market.

“In many cases, a business’s online presence can make or break its success, and advertising is a key component in that equation,” said Attorney General Rob Bonta. “Google’s anticompetitive practices and obsessive need for control of ad tech markets has not only controlled pricing, but has stifled creativity in a space where innovation is crucial.,” he said.

Story Date: January 29, 2023