SACRAMENTO – (INT) – Suicide is the second-leading cause of death among young people aged 10-25 in California. And, the rate is growing.

A youth suicide prevention and outreach campaign for youth, young adults, and their parents and caregivers was launched Wednesday March 26th.

The “Never a Bother” campaign utilizes one of the most important tools we have to address the youth mental health crisis: the voices of young people,” said First Partner Jennifer Siebel Newsom.

“Never a Bother” was created with input from more than 400 youth from diverse communities across the state, as well as the Youth Advisory Board and 34 youth-serving community-based organizations.

“Young Californians are facing a mental health crisis like never before,” said State Public Health Officer, Dr. Tomás J. Aragón. “This campaign directly addresses this crisis with education, tools, and resources informed and co-created by diverse young people across the state," Aragón said.

Story Date: April 10, 2024