Home bakeries are rising in popularity, driven by growing consumer demand for fresh, personalized baked goods.

A just-released consumer survey by Leaf and Loaf revealed that 36% of Americans have purchased from a home bakery. Among these buyers, 86% plan to shop for home-baked goods this holiday season, underscoring the increasing role of these small businesses in festive celebrations.

Other key findings from the surveys include:

? 73% of buyers said they favored cookies as a home-baked gift, followed by cakes, pies, and pastries.
? 72% of bakers report receiving bulk orders for parties, events, and gifts during the holidays.
? 66% of bakers plan to increase production this holiday season to meet rising demand.
? 71% of bakers said they typically purchase baking supplies from online marketplaces like Temu and Amazon.

Story Date: December 1, 2024